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The VIIIs were known for a successful ad campaign in which Bugs Bunny appeared alongside Michael Jordan to market the shoes. [25] The shoe was re-released in 2003, 2007, 2008, 2013, and 2015–2017. Air Jordan IX 1993 Originally released in November 1993, the Air Jordan IX was the first model released after Michael Jordan's retirement.
The sale price of the shoes was a record price for game worn shoes at the time. [5] On June 14, 2023, the shoes were auctioned for a second time, this time on the auction site Goldin. [1] The bidding was started at US$500,000; after two weeks on the auction site, the price exceeded US$1,000,000. [2] The shoes eventually realized a sale price of ...
Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan. [2] [5] During the 1960s and 1970s, street basketball was widely played in the streets of the Bronx. One of the ...
After the game, Jordan gifted the shoes to ballboy Preston Truman, who assisted with the visiting team's locker room. The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the ...
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On May 17, 2020, [52] Geller broke his own record when his autographed, game-worn 1985 Air Jordan 1s sold at Sotheby's for $560,000. [53] [54] The shoes were in the Chicago Bulls colors of red, white, and black. Like most of Jordan's shoes, the sneakers were mismatched: the left pair was a U.S size 13 while the right pair was a size 13.5.
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In 2012 Jordan sued Qiaodan Sports for using the Jumpman logo to sell their products and even selling the shoes under his name because the name of the company in Mandarin is Jordan. This misled customers to believing that they were buying products from Jordan himself, but in all reality it was not his shoe.
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