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  2. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  3. Wikipedia : Manual of Style/Contents

    en.wikipedia.org/.../Contents

    Basic copyediting – gives helpful advice on copy-editing. Better articles – guidance on how to make articles better. Perfect article – point by point guidance on what makes a great article. Avoiding common mistakes – gives a list of common mistakes and how to avoid them.

  4. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more.

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  6. Simple Rules - Wikipedia

    en.wikipedia.org/wiki/Simple_Rules:_How_to...

    Simple Rules: How to Thrive in a Complex World is a 2015 business strategy book co-authored by Donald N. Sull, a senior lecturer at the MIT Sloan School of Management, and Kathleen M. Eisenhardt, a professor at the Stanford University School of Engineering.

  7. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    The basic underlying concept of value in marketing is human needs. The basic human needs may include food, shelter, belonging, love, and self expression. Both culture and individual personality shape human needs in what is known as wants. When wants are backed by buying power, they become demands.

  8. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.

  9. Wikipedia:Eight simple rules for editing our encyclopedia

    en.wikipedia.org/wiki/Wikipedia:Eight_simple...

    Wikipedia is not the place to host your blog or personal web page, or to promote yourself, your company, your band, etc. If you are here to do only one thing and that one thing is prohibited by policy, guideline, and/or consensus, then this is not the project for you.

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    content marketing