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Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...
To get there, type "Template:foo" in the search box (see search), or make a wikilink like [[Template:foo]] somewhere, such as in the sandbox, and click on it. Once you are there, just click "edit" or "edit this page" at the very top of the page (not the documentation edit button lower down) and edit it in the same way that you would any other page.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
A campaign management tool is software that facilitates the launching and coordination of political campaigns across multiple social media platforms. In the past, political campaigns were conducted using traditional methods of personal contact, such as television and radio media purchasing, print advertising and direct mail.
Its suite of solutions span media intelligence, media relations, social listening, social media management, influencer marketing, consumer intelligence, and more. Through the Meltwater Partner Program, Meltwater customers now benefit from complementary solutions, services and technology, enabled by Meltwater’s dynamic partner ecosystem.
The overall campaign weight has implications for budgets and for media selection. In an intensive campaign (heavy weight campaign), the media strategy is normally skewed towards main media, which remains the most cost efficient means of reaching large audiences with the relatively high frequency needed to create stable brand awareness levels. [114]
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