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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

3. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

4. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

5. List of search engines - Wikipedia

   en.wikipedia.org/wiki/List_of_search_engines

   Windows. IDOL Enterprise Desktop Search, HP Autonomy Universal Search. [ 5] Proprietary, commercial. Beagle. Linux. Open-source desktop search tool for Linux based on Lucene. Unmaintained since 2009. A mix of the X11/MIT License and the Apache License.

6. Google Get Your Business Online - Wikipedia

   en.wikipedia.org/wiki/Google_Get_Your_Business...

   Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...