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Big Six advertising agencies. The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, IPG, Dentsu, and Havas. [1][2][3][4]
WPP plc. WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. [4] WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as ...
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers ...
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. [when?]
Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. [6] In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. [7] The company employs more than 77,000 employees [8] in over 100 countries worldwide. [9] [10]
BBDO Worldwide. BBDO is a worldwide advertising agency network, with its headquarters in New York City. [2] The agency originated in 1891 with the George Batten Company, and in 1928, [3] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. [4] With more than 15,000 employees at 289 offices ...
Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues. [3] [4] [verification needed] Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget. [5]
Revised Romanization. Jeil Gihoek. McCune–Reischauer. Cheil Kihoek. Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea. [1]