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Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.
Festinger's theory was primarily laid out in cognitive terms, addressing exposure choices to persuasive messages. Zillmann and his colleagues thus proposed the mood management theory that attempts to cope with the broadest possible range of message choices such as news, documents, comedies, dramas, tragedies, music performances, and sports.
In this context, the concept of motivation is defined based on previous theories such as selective exposure and uses and gratifications theory. This means that a teenager's motivation to attend to certain media might be based on affective , behavioral , cognitive and instrumental needs, or it could also simply be a result of habituation (Steele ...
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He is also involved with the Center for Responsible Machine Learning. Bimber’s research examines how digital media affect democratic politics, with a particular focus on the problems associated with social media, such as selective exposure, polarization, populism, and disinformation.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Selective_exposure&oldid=630978665"This page was last edited on 24 October 2014, at 20:46
Dolf Zillmann (born March 12, 1935) is dean emeritus, and professor of information sciences, communication and psychology at the University of Alabama (UA). Zillmann predominantly conducted research in media psychology, a branch of psychology focused on the effects of media consumption on human affect, developing and expanding a range of theories within media psychology and communication.
Selective exposure theory was nominated as a Social sciences and society good article, but it did not meet the good article criteria at the time (April 27, 2012). There are suggestions on the review page for improving the article. If you can improve it, please do; it may then be renominated.