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1933 Chrysler Imperial Custom Series CL Dual Cowl Phaeton by LeBaron. 1934–1936 ... 1929 Chrysler Imperial Series 80L Custom Roadster by Locke. 1931–1933
Prices ranged from US$1,495 ($29,952 in 2023 dollars [3]) for the two-door Sport Roadster to US$1,970 ($39,469 in 2023 dollars [3]) for the four-door Dual Cowl Phaeton. [1] A stripped-down Chrysler Eight Series CD Sport Roadster was entered along with an Imperial roadster in the 1931 24 Hours of Le Mans but did not finish due to radiator issues ...
1926 Chrysler Six Model G-70 Roadster In 1926, the Model B-70 was replaced by the Model G-70, of which 72,039 G-70s out of a total of 108,600 Chryslers had been built. [ 2 ] The G-70 was an appearance upgrade while the previous B-70 had only been manufactured for two years.
LeBaron's last projects for Chrysler were the Chrysler Newport Phaeton, a super-streamlined dual cowl phaeton with an aluminum body, and the remarkable 1941 Chrysler Thunderbolt, a sleek roadster with concealed headlights (like the 1936 Cord 810/812) and a retractable metal hardtop styled by Alex Tremulis, who would later style the legendary ...
Imperial: 1926 1954 1990 1993 Imperial Parade Phaeton: 1952: 1952 Laser [n 3] 1984 1986 LeBaron: 1977 1995 Newport: 1940 1941 1950: 1950 1961 1981 New Yorker: 1939 1996 New Yorker Fifth Avenue: 1983: 1983: 1990: 1993 Royal: 1933 1950 Saratoga: 1939 1953 1957 1960 1961 1966 Shadow [n 4] [n 5] 1988 1994 Six: 1924 1935 Spirit [n 4] [n 5] 1990 1995 ...
Chrysler's brand management during the 1950s pitted each of its five marques (Plymouth, Dodge, DeSoto, Chrysler and Imperial) against one another, causing the greatest damage to DeSoto. Rather than managing the market relationship to specific price points for particular consumers, as General Motors had done successfully, Chrysler allowed its ...
DeSoto (and Chrysler) touted all of its Airflow bodies as "futuristic" in an age of streamlining, but the public found the cars to be too different in a time of economic uncertainty. While Chrysler's cars looked better, with the Airflow bodies stretched over their longer wheelbases, the shorter 115" wheelbase of the DeSoto made the cars seem bulky.
An upscale version designated E-Model equipped the new Chrysler Imperial E80 in 1926, and a downscale one named H-Model followed in 1927 (Chrysler Series 70). After the purchase of Dodge Brothers Inc. in 1928, Chrysler Corporation had five straight-6s in production with the addition of the Victory and Senior Dodge Brothers engines.