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  2. Bitly - Wikipedia

    en.wikipedia.org/wiki/Bitly

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, [4] for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many ...

  3. URL shortening - Wikipedia

    en.wikipedia.org/wiki/URL_shortening

    In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.

  4. Category:URL-shortening services - Wikipedia

    en.wikipedia.org/wiki/Category:URL-shortening...

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  5. Spry Vegetable Shortening - Wikipedia

    en.wikipedia.org/wiki/Spry_Vegetable_Shortening

    Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.

  6. TinyURL - Wikipedia

    en.wikipedia.org/wiki/TinyURL

    TinyURL is a URL shortening web service, which provides short aliases for redirection of long URLs. Kevin Gilbertson, a web developer, launched the service in January 2002 [1] as a way to post links in newsgroup postings which frequently had long, cumbersome addresses. TinyURL was the first notable URL shortening service and is one of the ...

  7. Google and Facebook launch short-URLs as Bit.ly goes Pro - AOL

    www.aol.com/2009/12/15/google-and-facebook...

    Bit.ly, a leading URL-shortener, unveiled its bit.ly Pro, a service aimed at businesses, Web publishers and bloggers, which will provide customized and branded short URLS. High-profile clients so ...

  8. Shortening - Wikipedia

    en.wikipedia.org/wiki/Shortening

    Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable shortening. [1] In the earlier centuries, lard was the primary ingredient used to shorten dough. [2]

  9. Roux - Wikipedia

    en.wikipedia.org/wiki/Roux

    Central European cuisine often uses rendered lard or, more recently, vegetable oil instead of butter for the preparation of roux. [citation needed] Japanese curry karē (カレー) is made from a roux made by frying yellow curry powder and flour together with butter or oil; this is called karērū (カレールー, curry roux). [citation needed]