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The Thermomix is sold through direct sales by a sales force of "Thermomix consultants", who are encouraged to recruit other consultants to work under them. The Guardian said the approach "resembles multilevel marketing". [7] Vorwerk claims the appliance may be used to prepare complete meals with no need for advanced culinary knowledge. [8]
Vorwerk SE & Co. KG, trading as Vorwerk (German pronunciation: [ˈfoːɐ̯ˌvɛʁk]), is an international diversified corporate group headquartered in Wuppertal, Germany. Vorwerk was founded in 1883. [4] The core business is the production and the sale of household products (Thermomix kitchen appliance, Kobold vacuum cleaner) via direct sales.
Deutschland sucht den Superstar (DSDS; "Germany is looking for the Superstar") is a German reality talent show. Part of the Idol franchise , it was created by British media mogul Simon Fuller as a spin-off from the British show Pop Idol , of which two series were broadcast between the years of 2001 and 2003.