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Nike releases new ad after Team USA’s gold medal win. Team USA cruised to a dominant 90-75 win over Japan to claim a gold medal at the Tokyo Olympics on Sunday night, ...
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
How it came about. A few rounds of beer into a brainstorming session at a Portland bar, the advertising writer who dreamed up some of Nike’s most unforgettable campaigns stared into his glass ...
As we head into the NBA offseason and summer, Nike has released a new and rather chilling ad surrounding LeBron James. It chronicles his post season, the Cavaliers struggles but changes the ending ...
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
In one of the agency's most popular campaigns for Nike, Inc. in 1988, Kennedy was the creative director of the first commercial to use Wieden's slogan "Just do it" which featured an 80-year-old man named Walt Stack who ran 17 miles every morning. [2] The campaign slogan was called "America's second anthem" by The New York Times. [5]
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring sports bras and leggings.
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