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Nike releases new ad after Team USA’s gold medal win. Team USA cruised to a dominant 90-75 win over Japan to claim a gold medal at the Tokyo Olympics on Sunday night, ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Nike Women's Advertising is Nike advertisements towards women. Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of ...
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Later "Bo Knows" ads saw Jackson trying his hand at cycling (in 2012, he launched a Gran Fondo in Alabama after the Alabama tornadoes of March 2012 sponsored by Nike), soccer (featuring Ian Rush), cricket (featuring Ian Botham), surfing, weightlifting, auto racing, and horse racing as a jockey. A revision of the original "Bo Knows" ad ended ...
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