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The Department of Tourism (DOT) then commissioned advertising firm BBDO Guerrero [3] for the implementation of the campaign. This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym.
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .
Gordon's flagship marketing campaign "Wow Philippines" earned recognition from the ITB Berlin tourism trade fair in 2001 and 2002. Gordon was elected Commissioner for East Asia and the Pacific at the World Tourism Organization in 2002 and chairman of the Pacific Asia Travel Association in 2003.
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Grey Group acquires a majority stake in Campaigns & Grey in the Philippines. In August 2011, WPP announced that its wholly owned operating company Grey, the global advertising network of Grey Group, agreed to acquire further shares in the capital of Campaigns and Grey Inc. Grey has held a minority stake in C&G since 1994 and on completion will hold a majority of the shares.
[69] [70] Aquino and Pangilinan then launched their "Mga Kaibigan" (Friends) campaign on October 16 at the Bahay ng Alumni at the University of the Philippines Diliman, with Hontiveros serving as their campaign manager. [71] At a campaign event in Bulacan, in November 2024, their campaign adopted the name "KiBam", a portmanteau of their names. [72]
Elections were held for seats reserved for the party-list representation in the House of Representatives of the Philippines on May 9, 2016. At most 20% of the seats in the House of Representatives of the Philippines are reserved for party-list representatives.
As the elements of the U.S. Sixth Army under Lieutenant General Walter Krueger moved into the city of Manila to retake it from the well dug-in Japanese forces, General Douglas MacArthur issued orders for the start of preplanned operations to recapture the entire southern Philippine archipelago from the Japanese, all code-named VICTOR, regardless by which the assigned forces were to proceed.