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The Keebler Company purchased Sunshine Biscuits in 1996. [23] In 2000, the Keebler Company acquired a license to produce snacks based on the popular children's show Sesame Street. [24] In March 2001, The Keebler Company was acquired by the Kellogg Company. [1] At that time, headquarters were located in Elmhurst, Illinois. [25]
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals.The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, [1] which was purchased by Kellogg Company in 2001.
Wheatables were baked snack crackers made by the Keebler Company (a subsidiary of the Kellogg Company). They were available in Original Golden Wheat, Toasted Honey Wheat, as well as Wheatables Nut Crisps varieties in Roasted Almond and Toasted Pecan. [1] A Seven Grain variety was also introduced but had previously been discontinued.
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4. Jell-O Pudding Pops. Once a beloved treat of the 70s and 80s, Pudding Pops were a freezer aisle favorite that blended the creamy texture of pudding with the chill of a popsicle.
Launched in 1991, Pizzarias were reported to be the most successful snack food launch in Keebler's history, earning wholesale revenue of $75 million in their first year. [2] Due to the success of the Pizzarias launch, Keebler was named "New Product Marketer of the Year" in 1992 by the American Marketing Association.
Keebler just released a new cookie flavor—and Halloween lovers will want to get their hands on this one. In a joint Instagram post shared by food blogger Markie Devo and spooky season fanatic ...
Sunshine Biscuits expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuits, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella. [4] [5] In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack ...