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The Singapore Girl has become a visual trademark [11] and brand [12] for Singapore Airlines together with the slogan "A Great Way to Fly". The Singapore Girl is said to engender "Asian values and hospitality" and has been described as "caring, warm, gentle, elegant and serene". [13]
Singapore Airlines (abbreviation: SIA or SQ) is the flag carrier of Singapore with its hub located at Changi Airport. The airline is notable for highlighting the Singapore Girl as its central figure in the corporate branding segment and not significantly changing its livery throughout its history. [4]
Singapore Airlines Airbus A380 taking off at Zurich Airport in March 2011. On 29 September 2000, SIA announced an order for up to 25 Airbus A3XX (as the A380 was known at the time). The US$8.6 billion order comprised a firm order of 10 aircraft, with options on another 15 airframes. [37] The order was confirmed by Singapore Airlines on 12 July ...
As a flight attendant at Singapore Airlines, Tan said she made around SG$6,000, or $4,600 a month, depending on the number of flights she embarked on. When she left her job to become a hawker, Tan ...
As a businesswoman she was chair of Perfumes of Singapore. [15] In 1977 she and her husband launched the Singapore Girl perfume which did well at department stores and hotels. It was popular with tourists and was sold on the planes of Singapore Airlines. It received the Singapore Manufacturers Association's top prize for its design and packing ...
The Singapore Airlines logo is a bird, inspired by a silver kris, [46] which comes from the keris, a dagger from Southeast Asia prominently featured in the region's myth and folklore. The keris is central in Singapore Airline's branding, such as the SilverKris lounge and the KrisWorld entertainment system.
Four Pakistanis hijack Singapore Airlines Flight 117 and demand the release of Pakistan Peoples Party members from Pakistani jails. 27 March: Members of the Singapore Special Operations Force storm into Singapore Airlines Flight 117, killing all hijackers and freeing all passengers and crew members. 31 August: General elections are held.
Cheong Choong Kong (simplified Chinese: 张松光; traditional Chinese: 張松光; pinyin: Zhāng Sōng Guāng; Jyutping: Zoeng1 Cung4 Gwong1; Pe̍h-ōe-jī: Tiuⁿ Siông-kong; born 9 June 1941) is a Malaysian businessman and former chief executive officer of Singapore Airlines. After the collision of Singapore Airlines Flight 006 during take ...