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The project succeeded, Atra was abandoned, and Gillette announced the first twin-blade razor – now renamed to Trac II – in the fall of 1971. The Trac II captured the premium shaving market and came out in time to counter Wilkinson Sword's Bonded Blade system that utilized single-blade cartridges. [42]
Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18] Shortly thereafter, Gillette modified the Good News construction to add an aloe strip above the razor, resulting in the Good News Plus. The purported benefit of the aloe strip is to ...
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As president of Gillette North America, Salatich headed eleven divisions at one time, including Right Guard deodorants, Paper Mate pens and the Trac II razor blades. He won many awards during his 32 years with Gillette for his innovative ad tactics and product sampling campaigns.
Ziegler joined Gillette Company in 1946 and became its head in 1966. [2] His tenure saw Gillette's revenues rise from $340 million to over $1 billion by 1973, marking the company's most successful financial period. [1] Under Ziegler's leadership, Gillette introduced the Trac II razor and the Cricket Lighter. [1]
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[12] [13] Gillette followed in 1971 with its Trac II cartridge razor that utilised two blades. [14] Gillette built on this twin blade design for a time, introducing new razors with added features such as a pivoting head, [15] lubricating strip, [16] and spring-mounted blades [17] until their 1998 launch of the triple-bladed Mach3 razor. [18]
Gillette "Trac II" A man dressed in a lab coat talks about why the Gillette Trac II razor has two blades and the advantages it has with shaving. Personna 74 "Construction Worker" At a construction site, a construction worker drills a hole into a beam.