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  2. Self-discrepancy theory - Wikipedia

    en.wikipedia.org/wiki/Self-Discrepancy_Theory

    The self-discrepancy theory states that individuals compare their "actual" self to internalized standards or the "ideal/ought self". Inconsistencies between "actual", "ideal" (idealized version of yourself created from life experiences) and "ought" (who persons feel they should be or should become) are associated with emotional discomforts (e.g., fear, threat, restlessness).

  3. Expectancy violations theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_violations_theory

    Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.

  4. Social structure - Wikipedia

    en.wikipedia.org/wiki/Social_structure

    Giddens's analysis, in this respect, closely parallels Jacques Derrida's deconstruction of the binaries that underlie classic sociological and anthropological reasoning (notably the universalizing tendencies of Lévi-Strauss's structuralism). Bourdieu's practice theory also seeks a more subtle account of social structure as embedded in, rather ...

  5. Expectancy-value theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy-value_theory

    Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.

  6. Frame analysis - Wikipedia

    en.wikipedia.org/wiki/Frame_analysis

    Frame analysis (also called framing analysis) is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. [1]

  7. Ascribed status - Wikipedia

    en.wikipedia.org/wiki/Ascribed_status

    Religion is generally perceived as an ascribed status but for those individuals who choose a religion as an adult, or convert to another religion, their religion becomes an achieved status, based on Linton's definition. It is commonly perceived that ascribed statuses are irreversible while achieved statuses are reversible.

  8. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    Social Agents predict the expected consequences of options in stock markets and economic crises and choose the best option through collective "emotional drives," implying social forces rather than "rational" choices. [45] However, sociology commonly misunderstands rational choice in its critique of rational choice theory.

  9. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    A social norm is a shared standard of acceptable behavior by a group. [1] Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [2]