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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
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Inspirational Quotes About Success "Life is 10% what happens to you and 90% how you react to it." — Charles R. Swindoll “Change your thoughts, and you change your world.”—
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Kotler is a Jewish surname. Notable people with the surname include: Aharon Kotler (1892–1962), Orthodox Jewish rabbi; Malkiel Kotler (born 1951), Haredi rabbi and rosh yeshiva; Oded Kotler (born 1937), Israeli actor and theater director; Oshrat Kotler (born 1965), Israeli journalist, television news presenter, and author
Keith dated the production era from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers" and "is still useful in some situations".
According to Kotler, Keller, Koshy, and Jha (2009), [14] the final purchase decision can be disrupted by two factors: negative feedback from other customers and the level of motivation to comply or accept the feedback.
In 2012 Kotler published Abundance: The Future Is Better Than You Think with Peter H. Diamandis.The book revolves around the idea that the world is getting better and in the future most people of the world will have access to clean water, food, energy, health care, education, and everything else that is necessary for a first world standard of living, thanks to technological innovation. [1]