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  2. How to Conduct Competitive Research for Your Business - AOL

    www.aol.com/conduct-competitive-research...

    [Read more: A Guide to Conducting Market Research] 5 steps to conducting competitive research Let's look at five steps you can take to get started on researching your competition.

  3. Business and management research - Wikipedia

    en.wikipedia.org/wiki/Business_and_management...

    Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach

  4. Feasibility study - Wikipedia

    en.wikipedia.org/wiki/Feasibility_study

    A feasibility study is an assessment of the practicality of a project or system. A feasibility study aims to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the natural environment, the resources required to carry through, and ultimately the prospects for success.

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:

  6. Viability study - Wikipedia

    en.wikipedia.org/wiki/Viability_study

    This type of report examines either a stated need or a selection of choices, or in some cases both. The report is a collection of analysis and evaluation of the situation, and generally will examine the strengths and weaknesses, opportunities and threats in the situation, take them into account, and be combined with the feasibility report in order to give a recommendation.

  7. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are also components of the research design. The issue on how the data should be obtained from the respondents must be addressed. It is also necessary to design a questionnaire and a sampling plan to select respondents for the study.

  8. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

  9. Business analysis - Wikipedia

    en.wikipedia.org/wiki/Business_Analysis

    Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.