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Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted the Swoosh as its official logo the same year. Carolyn Davidson , a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design.
Nike acquires once-bankrupt rival Converse for $305 million on July 9. For the first time in the company's history, international sales exceed USA sales. Nike is again (also in 1994) named "Advertiser of the Year" by the Cannes Advertising Festival. Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs.
Nike is shooting for a win with a major NBA and WNBA deal.On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the exclusive ...
On Thursday, Nike, the world's largest athletic shoe and sportswear manufacturer, announced plans to cut 1,750 jobs, or five percent of its workforce. Following the news, the company's stock rose ...
Shoe Dog [2] is a memoir by Nike co-founder Phil Knight. [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. It also highlights certain parts of Phil Knight's life. The book was ghostwritten by J. R ...