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Cadbury was introduced to South Africa in 1903 by the Cadbury brothers, Richard and George. [152] The brothers appointed a sales agent to sell their products to the locals. The brand's popularity grew such that in 1926, the South African arm of Cadbury was formed and plans were made to construct a local chocolate manufacturing plant.
In South Africa and Namibia, it is available in a 22.7g bar, as well as a strip weighing 60.4g and a treat size of 360g. The advertisements for Cadbury Chomp in South Africa have been greatly popular since the early 1970s, and feature a father Hippo teaching his son to exercise his jaws in order to grab a full mouthful of chocolatey goodness.
Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
Kraft continues to use Cadbury brands in emerging markets to expand all of its products. In April 2011, Kraft set to invest $150 million in South Africa's manufacturing plants over three years. President Sanjay Khosla said, "South Africa is a priority market for us, where we focus on power brands like Cadbury chocolate." [68]
The first product bearing the Bournville name was Bournville Cocoa powder in 1906 then Bournville Chocolate in 1908. [1] It was first sold as a wrapped bar named Bournville Chocolate in 1908. [2] The brand is widely available throughout the United Kingdom, Ireland, South Africa and India and has a minimum 36% cocoa content there.
Astros were first launched in 1997 by Cadbury in the United Kingdom, Canada, Ireland, the United States and South Africa as a rival to Nestlé Smarties, and Mars M&M's in the US. [1] The confectionery can be described as a candy coated chocolate with a biscuit centre.
5 Star is a chocolate bar produced by Cadbury and sold in India, Indonesia, Malaysia, Brazil, South Africa, the Philippines and Egypt. [1] [2] It is described as a "caramel and nougat" mix covered with "smooth milk chocolate" and is sold in a golden wrapper decorated with stars. [1] [3]
The chocolate bar was unique to South Africa. [clarification needed] Cadbury's South Africa also produces other bars only available in South Africa, such as "P.S", "Astro's", and "Question". The shortcake biscuit is surrounded by smooth, creamy caramel then smothered in Cadbury milk chocolate. [2]