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It typically includes such techniques as free writing, free speaking, word association, and drawing a mind map, which is a visual note taking technique in which people diagram their thoughts. Individual brainstorming is a useful method in creative writing and has been shown to be superior to traditional group brainstorming. [12] [13]
6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968. [2]
He named brainstorming after the idea of this method, namely "using the brain to storm a problem." Creative Thinking: Coming up with ideas, especially innovative ideas, needs creativity and can be supported by certain creativity techniques. The creativity process is usually applied through a person, product, process, and place.
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Some relevant techniques are brainstorming, the nominal group technique, the Delphi technique, idea/mind mapping, the affinity diagram, and multicriteria decision analysis. [8] These techniques are referenced in the Guide to the Project Management Body of Knowledge. [9] Group creativity techniques can be used in a sequence; for example: [9]
The creative process can be described and taught; Invention processes in arts and sciences are analogous and are driven by the same "psychic" processes; Individual and group creativity are analogous. [6] With these assumptions in mind, Synectics believes that people can be better at being creative if they understand how creativity works.
It's an excellent aid to brainstorming for our teams. I haven't yet seen it as having true unbounded creativity, i.e., a new way of looking at the world. That won't be far behind, though.
Idea mapping: This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas. This technique can be used individually and in groups, and it is an effective way to generate a large volume of ideas ...