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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
Brand recognition is most successful when people can elicit recognition without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors. [88]
(Slogans used by Coca-Cola in the United States are typically also the ones used in Canada, Ireland, and the United Kingdom.) 1886 – Drink Coca-Cola; 1905 – Coca-Cola revives and sustains. 1906 – The Great National Temperance Beverage. 1908 – Good til the last drop. 1910 – Whenever you see an Arrow think of Coca-Cola [3] [4]
Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
The Tar Heels also wear the Jordan Jumpman logo on their helmets. [20] The University of Oklahoma was the third football program that became sponsor by the Jordan brand. The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21]
With this in mind, if we take into consideration Keller's (1993, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research, which suggests that a brand is made up of three different components. These include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them.
Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand
Logo of YSL 1962–2012 Logo of Saint Laurent Paris since 2012 Yves Saint Laurent dress (A/W 1981) inspired by Matisse's La Blouse Roumaine (1969) The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. [9]
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