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  2. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    We cook it all for you at McDonald's (1982, concurrent with 1980 slogans) McDonald's and you (October 1982– April 16, 1984) It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993)

  3. McDonaldization - Wikipedia

    en.wikipedia.org/wiki/McDonaldization

    In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. [2] Calculability – objective should be quantifiable (e.g., sales) rather than subjective (e.g. taste). McDonaldization ...

  4. Den Fujita - Wikipedia

    en.wikipedia.org/wiki/Den_Fujita

    In December 2003, McDonald's paid $57 million (estimated) for canceling its contract with Fujita & Co. (Fujita's consulting company) along with a $24 million retirement bonus. Fujita's family held a 25% stake in McDonald's Japan until selling it to Longreach private equity fund in 2005. At the time the shares had a market value of $674 million.

  5. McDonald's Over the Years: From the 1950s to Today - AOL

    www.aol.com/mcdonalds-over-years-1950s-today...

    In 2018, McDonald’s announced a $6 billion plan to modernize its U.S. restaurants (which today number nearly 14,000), with planned updates to furniture, décor, exteriors and kiosks. The menu ...

  6. McDonald's launches new growth strategy; beats profit ... - AOL

    www.aol.com/news/mcdonalds-launches-growth...

    The world's biggest burger chain beat revenue and profit estimates for the third quarter on Monday as customers in the United States ordered more hamburgers and fries in drive-through outlets and ...

  7. McDonald's plans record global expansion, remains optimistic ...

    www.aol.com/finance/mcdonalds-plans-record...

    The updated growth plan followed McDonald’s announcement earlier this year to add 1,900 new restaurants in 2023, including 400 in the US, marking the company’s first big push to up its US ...

  8. McDonald's advertising - Wikipedia

    en.wikipedia.org/wiki/McDonald's_advertising

    McDonald's has been an official sponsor of the World Cup since the 1994 FIFA World Cup. [22] National Football League. In late 2012, McDonald's signed a multi-year deal to become the official restaurant sponsor of the NFL. It was the presenting sponsor of the 2013 Pro Bowl, and was able to use the NFL shield and logos of all 32 teams in its ...

  9. McDonald's latest strategy confirms the death of the ... - AOL

    www.aol.com/article/finance/2018/02/01/mcdonalds...

    The fast-food chain attributed its success to its revamped value menu, including its McPick 2 promotion and offer of any sized soft drink for $1.