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Cynthia Johnson is an American entrepreneur, marketing professional, search engine optimization specialist, social media influencer, author and keynote speaker. [1] [2] She is a co-founder of Ipseity Media and previously served as the director of brand development of American Addiction Centers (AAC). [3]
Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
Social search is a behavior of retrieving and searching on a social searching engine that mainly searches user-generated content such as news, videos and images related search queries on social media like Facebook, LinkedIn, Twitter, Instagram and Flickr. [1]
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On January 5, 2024, The Conversation published Jan. 6 was an example of networked incitement − a media and disinformation expert explains the danger of political violence orchestrated over social media by Donovan following research into the weaponization of social media that influenced the January 6 insurrection at the United States Capitol ...