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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
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Marc Russell Benioff was born into a Jewish family [citation needed] on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, who was a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
CODA was a UK software company that was founded in 1979 and acquired by UNIT4 in 2008 for around 213 million euros. [2] [3]FinancialForce was established as a joint venture between Salesforce and UNIT4 in September 2009, [4] which incorporated the Coda 2go software that was originally launched in December 2008.