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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
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Marc Russell Benioff was born on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.
CODA was a UK software company that was founded in 1979 and acquired by UNIT4 in 2008 for around 213 million euros. [2] [3]FinancialForce was established as a joint venture between Salesforce and UNIT4 in September 2009, [4] which incorporated the Coda 2go software that was originally launched in December 2008.
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Salesforce is the fastest-growing top-five enterprise software company and the #1 CRM provider globally. [4] Langley works with Salesforce founder/CEO Marc Benioff and the executive team on global strategy, including strategic messaging, corporate positioning, external engagement and customer relations.