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Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston Salem, North Carolina under the name Shamrock Knitting Mills. [1] He died of heart trouble in 1903.
According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. [1] In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs.
The two styles, briefs and boxer shorts, had varying ratios of sales for the following fifty years, with strong regional and generational preferences. [citation needed] In 1985, in the U.S. men's briefs were more popular than boxer shorts, with four times as many briefs sold compared to boxers.
Shoppers love these wildly popular Hanes shorts that are uner $8 — 'Just right for my 67-year-old body' Carrie McCabe. Updated August 12, 2024 at 6:29 AM.
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