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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
There are also many different types of geodata, including vector files, raster files, geographic databases, web files, and multi-temporal data. Spatial data or spatial information is broader class of data whose geometry is relevant but it is not necessarily georeferenced , such as in computer-aided design (CAD), see geometric modeling .
According to the marketing principle K = 3, the market area of a higher-order place (node) occupies one-third of the market area of each of the consecutive lower size place (node) that lies on its neighbour; the lower size nodes (6 in numbers and second larger circles) are located at the corner of a largest hexagon around low value the high ...
Ghemawat emphasizes that different types of distance matter to different extents depending on the industry. Because geographic distance, for instance, affects the costs of transportation, it is of particular importance to companies dealing in heavy or bulky products. Cultural distance, on the other hand, affects consumers’ product preferences.
"Geodesign is a design and planning method which tightly couples the creation of design proposals with impact simulations informed by geographic contexts." [ 2 ] Now, it is also used during realization and maintenance phases and to facilitate re-use of for example buildings or industrial areas.
Technical geography is the branch of geography that involves using, studying, and creating tools to obtain, analyze, interpret, understand, and communicate spatial information. [1] [2] [3] The other branches of geography, most commonly limited to human geography and physical geography, can usually apply the concepts and techniques of technical ...
In geography and particularly in geographic information science, a geographic feature or simply feature (also called an object or entity) is a representation of phenomenon that exists at a location in the space and scale of relevance to geography; that is, at or near the surface of Earth.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...