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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Geographic analytics is an analytical approach to strategic management and data analytics to make geographic decisions efficiently. Examples of such decisions are choosing the location for a warehouse or planning the regions for a marketing campaign. Data, information and framing conditions are visualized on maps to derive recommendations for ...
This glossary of geography terms is a list of definitions of terms and concepts used in geography and related fields, including Earth science, oceanography, cartography, and human geography, as well as those describing spatial dimension, topographical features, natural resources, and the collection, analysis, and visualization of geographic ...
An example of this is Maranello, Italy, which uses the Ferrari headquarters as a primary attraction for tourists. [8] City marketing can occur strategically or organically. An example of strategic city marketing is Las Vegas. [9] The city is promoted through a variety of efforts with the strategic intent of acquiring cultural and economic bonuses.
Zone pricing (also zonal pricing) is a variant of the uniform pricing: the prices are the same within a "zone" (a geographical slice of the market), prices increase with the costs of shipping and reflect the average delivery cost inside the zone. This is the approach taken, for example, by the parcel delivery services. The zone pricing reduces ...
There are also many different types of geodata, including vector files, raster files, geographic databases, web files, and multi-temporal data. Spatial data or spatial information is broader class of data whose geometry is relevant but it is not necessarily georeferenced , such as in computer-aided design (CAD), see geometric modeling .
For example, the field is a generic conceptual model of geographic phenomena, the relational database model and vector are generic logical models, while the shapefile format is a generic physical model. These models are typically implemented directly info software and GIS file formats.
Most American geography and social studies classrooms have adopted the five themes in teaching practices, [3] as they provide "an alternative to the detrimental, but unfortunately persistent, habit of teaching geography through rote memorization". [1] They are pedagogical themes that guide how geographic content should be taught in schools. [4]