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There are basically two type of pictures (images, files, pics, etc.) that are used here on Wikipedia: Free images; Non-free images; A free image is an image that can be freely used anywhere on Wikipedia. A free image may be either public domain, or released under a free license, such as CC-BY-SA. Free images can be used in any article where ...
Non-free content meets general Wikipedia content standards and is encyclopedic. Media-specific policy. Non-free content meets Wikipedia's media-specific policy. For example, images must meet Wikipedia:Image use policy. One-article minimum. Non-free content is used in at least one article. Contextual significance.
In short, Wikipedia media (with the exception of "fair use" media—see below) should be as "free" as Wikipedia's content—both to keep Wikipedia's own legal status secure and to allow as much re-use of Wikipedia content as possible. For example, Wikipedia can accept images under CC-BY-SA (Attribution-Share Alike) as a free license, but not CC ...
For example, images must meet Wikipedia:Image use policy. One-article minimum. Non-free content is used in at least one article. Contextual significance. Non-free content is used only if its presence would significantly increase readers' understanding of the article topic, and its omission would be detrimental to that understanding.
It can't be possible to replace the non-free image with a free image, even if the free image would be of lower quality, and even if no-one's actually created the free image yet. For instance, you cannot use a non-free image of a living person because, typically, it is possible for someone to take a picture of the subject and release that image ...
If the image is tagged as Fair use, then most probably you cannot.See the Fair use section for more details. You can for all other images released under the Creative Commons Attribution-Sharealike 3.0 Unported License or a similarly free license provided you abide by the license conditions – include a link back to the wikipage for that picture or to the creator's website and license any ...
That way, the images can be kept as FU, but the Wikiproject - the combined effort and goal of both sides of the current issue - would go towards trying to get publicity photos from their authors under a free license, while ensuring that only appropriate use of non-free photo's exists.
Fair use on Wikipedia only applies if it is not possible to replace such publicity image with a free image. {{Non-free AUSPIC}} —for official photographs of Australian federal politicians from AUSPIC {{Non-free promotional}} —for publicity photographs of people or events, such as headshots or posed shots, from a press kit.