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A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message. [2]
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Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
An underwire bra (also under wire bra, under-wire bra, or underwired bra) is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric to help lift, separate, shape, and support a woman's breasts. The wire may be made of metal, plastic, or resin.
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000 [257] and 70% in 2005. [258] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [259] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire ...
But, they all hold space smack dab in between the traditional underwire and, well, no bra at all. As dressing habits have shifted amidst the pandemic (more sweatpants, less high heels), the ...
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