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  2. Publicity - Wikipedia

    en.wikipedia.org/wiki/Publicity

    Publicity can also create a negative effect for those being publicized. One of the most important factors in relation to influencing a consumer's buying decision is how a company, brand, or individual deals with negative publicity. Negative publicity may result in major loss of revenue or market shares within a business. [13]

  3. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...

  4. International business - Wikipedia

    en.wikipedia.org/wiki/International_business

    In essence, international business is a dynamic force driving economic growth, fostering global cooperation, and shaping the future of commerce on a worldwide scale. To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace. There are two macro-scale factors that underline the ...

  5. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.

  6. Media relations - Wikipedia

    en.wikipedia.org/wiki/Media_relations

    In October 2019, the International Public Relations Association (IPRA) announced its new definition of public relations as: "a decision-making management practice tasked with building relationships and interests between organizations and their public's based on the delivery of information through trusted and ethical communication methods".

  7. Global marketing - Wikipedia

    en.wikipedia.org/wiki/Global_marketing

    Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    As business becomes increasingly global with greater access to the Internet, mobile phones and social media, new challenges exist to inform people in targeted foreign markets. Shifts in the global economy and access to new markets lead also to greater demands for product shipping and associated services. To be effective, marketing ...

  9. Advertising agency - Wikipedia

    en.wikipedia.org/wiki/Advertising_agency

    Expanding overseas gives potential to wider markets. In the early 21st century, management consulting firms such as PwC Digital and Deloitte Digital began competing with ad agencies by emphasizing data analytics. As of 2017, Accenture Interactive was the world's sixth-largest ad agency, behind WPP, Omnicom, Publicis, Interpublic, and Dentsu.