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  2. Heuristic-systematic model of information processing - Wikipedia

    en.wikipedia.org/wiki/Heuristic-systematic_model...

    ELM's central processing has been likened to systematic processing in HSM, while peripheral processing is similar to HSM's heuristic processing. These two routes of processing define related theories behind attitude change. In ELM, the central route is reflective and requires a willingness to process and think about the message.

  3. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    Depending on the message and the intended effect, it can address needs like security, status, or love. This aspect plays a central role in all forms of advertisement. A good knowledge of one's audience's character is required to understand which need to arouse and how to arouse it.

  4. Today’s NYT ‘Strands’ Hints, Spangram and Answers for ...

    www.aol.com/today-nyt-strands-hints-spangram...

    According to the New York Times, here's exactly how to play Strands: Find theme words to fill the board. Theme words stay highlighted in blue when found.

  5. Theme (narrative) - Wikipedia

    en.wikipedia.org/wiki/Theme_(narrative)

    In contemporary literary studies, a theme is a central topic, subject, or message within a narrative. [1] Themes can be divided into two categories: a work's thematic concept is what readers "think the work is about" and its thematic statement being "what the work says about the subject". [2] Themes are often distinguished from premises.

  6. The medium is the message - Wikipedia

    en.wikipedia.org/wiki/The_medium_is_the_message

    "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]

  7. LC4MP - Wikipedia

    en.wikipedia.org/wiki/LC4MP

    The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information [1] Like many mass communication theories, LC4MP is an amalgam that finds its ...

  8. Tone indicator - Wikipedia

    en.wikipedia.org/wiki/Tone_indicator

    On the internet, one or more tone indicators may be placed at the end of a message.A tone indicator on the internet often takes the form of a forward slash (/) followed by an abbreviation of a relevant adjective; alternatively, a more detailed textual description (e. g., / friendly, caring about your well-being) may be used.

  9. Coset leader - Wikipedia

    en.wikipedia.org/wiki/Coset_leader

    For a received vector y, the decoded message is y - e, where e is the coset leader of y. Coset leaders can also be used to construct a fast decoding strategy. For each coset leader u we calculate the syndrome uH ′. When we receive v we evaluate vH ′ and find the matching syndrome.