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Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Development communication refers to the use of communication to facilitate social development. [1] Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable development. [2]
The United Nations Educational, Scientific and Cultural Organization (UNESCO; pronounced / j uː ˈ n ɛ s k oʊ /) [2] [a] is a specialized agency of the United Nations (UN) with the aim of promoting world peace and security through international cooperation in education, arts, sciences and culture.