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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
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Typically, when a person is asked to name the font color for each word in a series of words, they take longer and are more prone to errors when words for colors are printed in incongruous font colors (e.g., it generally takes longer to say "blue" in response to the word red in a blue font, than in response to a neutral word of the same length ...
I also noticed an article about the influence of expectations on the color-flavor relationship so I want to add that context to reflect updated research. Sources: Elliot, A. J., & Maier, M. A. (2014). Color psychology: effects of perceiving color on psychological functioning in humans. Annual review of psychology, 65, 95–120.
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