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A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.
In October 1964, fashion designer Rudy Gernreich released the Exquisite Form "No Bra", a soft-cup, lightweight, seamless, sheer nylon and elastic tricot bra in sizes 32 to 36, with A and B cups. His minimalist bra was a revolutionary departure from the heavy, torpedo-shaped bras of the 1950s and initiated a trend toward more natural shapes and ...
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