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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Official mark symbol, U+24C2 Ⓜ CIRCLED LATIN CAPITAL LETTER M, used in Canada also has an to indicate that a name or design used by Canadian public authorities is protected. Warenzeichen grapheme, U+1F12E CIRCLED WZ , used in some German publications, especially dictionaries, as informative and independent of the actual protection status of ...
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
The search should also include looking at both words and designs. To search for similar designs in the USPTO database, design search codes must be used. [79] In Canada, a NUANS search is necessary before registering a trademark, or corporate name. WIPO's Global Brand Database provides international access to trademarks and emblems. [80]
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos.Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".
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