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T2, officially registered as Tea Too, is a chain of specialty tea shops with stores in Australia, Singapore, and New Zealand.The company was established in Melbourne, Australia in 1996, and was purchased by Unilever in 2013. [2]
[2] [3] [4] The first tea bag packing machine was invented in 1929 by Adolf Rambold for the German company Teekanne. [5] The heat-sealed paper fiber tea bag was patented in 1930 by William Hermanson. [6] The now-common rectangular tea bag was not invented until 1944. Prior to that, tea bags resembled small sacks. [7]
In 1952, in an early example of cross promotion, Petula Clark's single "Anytime Is Tea Time Now" was used to advertise Tetley on Radio Luxembourg. Tetley was the first company to sell tea in tea-bags in the United Kingdom in 1953. [6] In 1989, following extensive consumer tests establishing Britons' preferences, Tetley launched the round tea ...
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The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
The tetrahedral bag was designed to help the tea leaves move more freely, as loose tea moves in a teapot, and supposedly create a better infusion. One 2011 version of the product packaging made the claim: "The PG Tips pyramid tea bag gives the tea leaves 50% more room to move around than a flat conventional tea bag.
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