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Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service. [6] [7] ConsumerAffairs was founded in 1998 by Jim Hood. [8] The company has been headquartered in Tulsa, Oklahoma since 2010 and also has offices in Austin, Texas, the Philippines, and ...
They relied on consumer confusion of their name with the well-known Consumer Reports magazine, published by the nonprofit organization Consumers Union. [ 3 ] [ 4 ] [ 5 ] Consumers Digest Communications is a privately owned, for-profit business entity.
Home Reserve was founded in 2000, bringing an e-commerce-first approach to the furniture industry. The company’s origins trace back to Wieland Furniture Co. in Michigan, a firm known for pioneering the Unimold process—an innovative manufacturing method that creates durable, repairable furniture while minimizing waste.
Insurance company ratings take into account a number of factors. Besides the finances, the general health and ethics of the company are also considered before rating the insurer. Some other ...
Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.
[19] [22] Consumer Reports also found that prices for items such as electronics were, in some instances, higher than available from online retailers; the "deep discounts" were found on flooring and high-end furniture. [17] [18] [19] Despite the high fees, DirectBuy reported that 75% of its customers renewed their memberships in 2009. [23]