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  2. Product planning - Wikipedia

    en.wikipedia.org/wiki/Product_planning

    It provides significant insight into customers wants, needs, buying habits and behaviours and is a key tool used in the product planning process. [6] For example, customer satisfaction information can be obtained through surveys and market research. The process consists of 4 components: definition, collection, analysis and interpretation. [7]

  3. Make a Splash: 4 Product Launch Press Release Examples

    lite.aol.com/tech/story/0022/20240924/9235291.htm

    NEW YORK, Sept. 24, 2024 (GLOBE NEWSWIRE) -- Launching a new product can be challenging, especially in today’s competitive markets. But we’re here to help! To ensure a successful announcement, use these examples to inspire your next press release. You’ll learn: How to write an engaging headline; How to use multimedia to your advantage

  4. Event management - Wikipedia

    en.wikipedia.org/wiki/Event_management

    Event planner Wedding at a vineyard. Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

  5. White paper - Wikipedia

    en.wikipedia.org/wiki/White_paper

    Backgrounder: Describes the technical or business benefits of a certain vendor's offering; either a product, service, or methodology. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel or the end of the customer journey. This is the ...

  6. Huawei flags product event, details about closely watched ...

    www.aol.com/news/chinas-huawei-flags-product...

    The launch of Apple's iPhone 15 series this week has drawn mixed reactions in China - the company's third-largest market - with many online users liking its faster chip and improved gaming ...

  7. Here’s everything Apple unveiled at its product launch event ...

    www.aol.com/finance/everything-apple-unveiled...

    Still, the latest phones and watches in Apple's product catalog bring a variety of new features and improvements. Here's everything Apple unveiled on Tuesday. iPhone 15 Pro and Pro Max:

  8. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing can also function purely as a business-to-business (B2B) opportunity, whereby experiential emotions are not a factor in the event, but rather, the event serves as an opportunity to make business contacts and network with customers. The American Marketing Association (AMA) defines marketing as "Marketing is the activity, set of ...

  9. Product-based planning - Wikipedia

    en.wikipedia.org/wiki/Product-based_planning

    Product-based planning is a fundamental part of the PRINCE2 approach to project management, and is a method of identifying all of the products (project deliverables) that make up or contribute to delivering the objectives of the project, and the associated work required to deliver them. The documents which define the Project itself are also ...