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Fever-Tree was founded by gin industry expert Charles Rolls and advertising executive Tim Warrillow in 2004. [6] [7] [8] The duo shared a desire to create the perfect all-natural tonic water mixer, [9] producing a premium option to standard mixers available on the market without high quantities of preservatives and artificial sweeteners.
In 2005, he co-founded Fever-Tree with Tim Warrillow. [1] [3] They first met in a pub close to London's Sloane Square. [5] From 2005 to 2014, he was CEO of Fever-Tree. [1] In May 2017, Rolls sold 3.9% of the company for £73 million. [6] In March 2018, he sold 2.6% of the company for £82.5 million. [7] [8] He still owns 8.6% of the company. [8]
A tonic cocktail is a cocktail that contains tonic syrup or tonic water. Tonic water is usually combined with gin for a gin and tonic, or mixed with vodka. However, it can also be used in cocktails with cognac, cynar, Lillet Blanc or Lillet Rosé, rum, tequila, or white port. [103] Albra (vodka, cynar, mint syrup, lemon juice, tonic water) [104]
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Lemon–lime soda – 7 Up, Sprite, etc. Root beer, orange, grape, and cherry soda, and various other fruit and herb–flavored soft drinks are used, but typically they have not been as popular as the drinks listed above. Tonic water - The essential ingredient is quinine. Sugar and other flavorings are also commonly added.
Its signature taste is a result of inherently bitter lemon pith being reinforced by the bitter alkaloid quinine. The principal difference between tonic water and bitter lemon is the lemon juice, pith, and peel. The juice adds sour, offset by additional sweetener, and the oily peel fragrance. The generic bitter lemon drink dates back to 1834. [1]
The company added a line of flavoured martini drink mixers in the early 2000s. In 2006, the company expanded its product line to feature a brand of mojito flavourings. [9] A licensed brand of lime marmalade is also produced in the United Kingdom, and a lemon cordial is also available in New Zealand. A passion fruit cordial is available in South ...
Lemon-lime soft drinks are typically colourless; however, coloured varieties such as Limca are also available. Similar in appearance and flavor to the clear varieties of lemonade found in the UK and Australia, lemon-lime soft drinks are often packaged in green bottles to better distinguish them from soda water.
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