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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
2/10 net 30 - this means the buyer must pay within 30 days of the invoice date, but will receive a 2% discount if they pay within 10 days of the invoice date. 3/7 EOM - this means the buyer will receive a cash discount of 3% if the bill is paid within 7 days after the end of the month indicated on the invoice date.
By October 2022, IKEA laid off about 10,000 Russian employees. [42] In September 2023, the MEGA chain of 14 supermarkets, then owned by Ingka, was bought by the Russian Gazprombank. [43] IKEA was hit hard by COVID-19 because of lockdowns in various countries, like in the UK and Canada.
The discount rates typically applied to different types of companies show significant differences: Start-ups seeking money: 50–100%; Early start-ups: 40–60%; Late start-ups: 30–50%; Mature companies: 10–25%; The higher discount rate for start-ups reflects the various disadvantages they face, compared to established companies:
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