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Cost–benefit analysis – Systematic approach to estimating the strengths and weaknesses of alternatives; Kaldor–Hicks efficiency – State leading to a Pareto-efficient outcome, concerning the compensation principle; Pareto efficiency – Weakly optimal allocation of resources
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .
Djoko Susanto, born Kwok Kwie Fo (Chinese: 郭貴和; pinyin: Guō Guì Hé; Pe̍h-ōe-jī: Kueh Kùi Hām; born 9 February 1950) is an Indonesian entrepreneur, successful businessman and well known as a new billionaire of Indonesia since 2011.
PT Sumber Alfaria Trijaya Tbk or Alfamart is a primarily-franchised Indonesian convenience store chain. As of June 2023, it has over 18,000 stores in 27 provinces spread across Indonesia , with 4 million daily customers and tens of thousands of micro, small and medium-scale business partners. [ 1 ]
In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment.First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment.
Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.
In economics, search and matching theory is a mathematical framework attempting to describe the formation of mutually beneficial relationships over time. It is closely related to stable matching theory.