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Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site. [8] The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services [93] using a one to five stars rating scale. [16]
Google Get Your Business Online is a program launched by Google in 2011 aimed at increasing the web presence of small businesses and cities by providing free advice on search engine optimization and helping business owners update their information on Google for free. [1] The program started rolling out across the US in 2012.
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One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
Google also uses information obtained on the web to assess prominence such as review counts, links, articles. Relevance refers to Google's algorithms attempt to surface the listings that best match the user's query. Distance refers to Google's attempt to return those listings that are the closest the location terms used in a user's query.
Google is reported to have planned to use the Zagat acquisition to provide more content and reviews for its locally oriented services. [19] [20] [21] On May 30, 2012, Zagat was officially integrated into Google's services, with its reviews now appearing on Google Maps and Google+ Local pages for relevant restaurants.
Google Workspace (formerly G Suite until October 2020 [201]) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.
Google Maps is available as a mobile app for the Android and iOS mobile operating systems. The first mobile version of Google Maps (then known as Google Local for Mobile) was launched in beta in November 2005 for mobile platforms supporting J2ME. [194] [195] [196] It was released as Google Maps for Mobile in 2006. [197]