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The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
The BLUF model is designed to state upfront the purpose of the message and the required action to be taken. It is intended to respond quickly to the five Ws : who, what, where, when, and why. This kind of writing requires precision and direct statements that enforce fast and clear communications.
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
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The Theory of Communicative Action was the subject of a collection of critical essays published in 1986. [34] The philosopher Tom Rockmore, writing in 1989, commented that it was unclear whether The Theory of Communicative Action or Habermas's earlier work Knowledge and Human Interests (1968), was the most important of Habermas's works. [35]
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