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Some models are general in the sense that they aim to describe all forms of communication. Others are specialized: they only apply to specific fields or areas. For example, models of mass communication are specialized models that do not aim to give a universal account of communication. [21] Another contrast is between linear and non-linear models.
The BLUF model is designed to state upfront the purpose of the message and the required action to be taken. It is intended to respond quickly to the five Ws: who, what, where, when, and why. This kind of writing requires precision and direct statements that enforce fast and clear communications.
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For example, as a linear transmission model, it does not include the discussion of feedback loops found in many later models. Another common objection is that the SMCR model fails to take noise and other barriers to communication seriously and simply assumes that communication attempts are successful.
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
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A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...