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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Universitas Muhammadiyah Surakarta (UMS) is an institution of higher education under Persyarikatan Muhammadiyah. UMS stands on the Decree of the Minister of Education and Culture (Decree No. 0330/O/1981.