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Under this belief system, O’Keefe explains that “all meaning is treated as a matter of dramaturgical enactment and social negotiation.” [3] As opposed to the conventional design logic, which says to design messages relevant to the given context, rhetorical design logic seeks to create the context using the designed messages.
According to Rose, language and communication "creates, shapes, and limits the diverse social worlds in which we live, and the coordinated management of meaning is the most comprehensive statement of social construction and emphasizes recursiveness.
To explain the relationship between semiotics and communication studies, communication is defined as the process of transferring data and-or meaning from a source to a receiver. Hence, communication theorists construct models based on codes, media, and contexts to explain the biology , psychology , and mechanics involved.
Kegan wrote: "Human being is meaning making. For the human, what evolving amounts to is the evolving of systems of meaning; the business of organisms is to organize, as Perry (1970) says." [12] The term "meaning-making" has also been used by psychologists influenced by George Kelly's personal construct theory. [13]
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
Thus, encoding/decoding is the translation needed for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, such as displays of non-verbal communication.
Text linguistics is a branch of linguistics that deals with texts as communication systems.Its original aims lay in uncovering and describing text grammars.The application of text linguistics has, however, evolved from this approach to a point in which text is viewed in much broader terms that go beyond a mere extension of traditional grammar towards an entire text.
Communicology is the scholarly and academic study of how people create and use messages to affect the social environment. Communicology is an academic discipline that distinguishes itself from the broader field of human communication with its exclusive use of scientific methods to study communicative phenomena.