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Imperial Leather soap was therefore marketed as being the best choice because it lasted longer than other soaps. [6] The following is an extract from a World War II advertisement: "Imperial Leather Toilet Soap is one of the few luxuries still available to the discriminating.
Gerard Bros.'s main brand was called 'Ino'. The brand was produced as a toilet soap with the tagline "The First Aid to Beauty". Washing flakes were also produced with the tagline 'Ino Flakes Wash Everything'. A set of playing cards were manufactured to advertise Ino Flakes. Gerard Bros. also manufactured a range of soaps inspired by flowers.
PZ Cussons' main brand is the Imperial Leather range of soaps, bath and shower and cosmetic products. [21] PZ Cussons operates a joint venture electrical superstore, Haier Thermocool, in Lagos, Nigeria and also operates in Ghana. [22] The largest single market for PZ Cussons is Nigeria.
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Alexander Tom Cussons (14 July 1875 – 20 August 1951) was the Chairman of Cussons Sons & Co, the largest independent soap manufacturer in Britain and maker of the brand Cussons Imperial Leather and other personal care products.
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