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Apple sent out boxes (the cover of which is a copy of the "Crazy Ones" original TD poster) that each contained 3 packs (sealed in plastic) of 10 small or miniature "Think different" posters. Educator Set. Albert Einstein; Amelia Earhart; Miles Davis; Jim Henson; Jane Goodall; Mahatma Gandhi; John Lennon and Yoko Ono; Cesar Chavez; James Watson ...
Rob Siltanen's "To the Crazy Ones" manifesto launched "Think Different", a campaign for Apple.The campaign won the 2000 Grand Effie Award for the "most effective advertising in America" [13] and won the Emmy Award for Best Commercial in 1998.
The Crazy Ones is an American television sitcom created by David E. Kelley, and starring Robin Williams and Sarah Michelle Gellar. The single-camera series aired for one season on CBS, from September 26, 2013, to April 17, 2014. It was part of the 2013–14 American television season as a Thursday night 9:00 pm Eastern / 8:00 pm Central entry.
Here's to the crazy ones. The misfits. The rebels. The troublemakers. ...They push the human race forward. ... Because the people who are crazy enough to think they can change the world are the ...
From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's best commercials over the years. ... '1984' (Apple, 1984)
The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM played by David Graham.
An ad for Apple’s new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press. Some viewers say it sends a dispiriting message.
In 1997, Jobs brought Apple back to its original agency (then called TBWA Chiat/Day). There, Segall was global creative director for the "Think different" campaign, co-writer of the "Crazy Ones" launch commercial, [2] and originated the "i" strategy behind the naming of iMac, [3] [4] [5] iPod, iPhone and iPad.